Clear Strategy
for Complex Ideas

Hawk & Heron helps renewable energy and sustainability leaders turn big ideas into practical marketing strategies.

LET's TALK MARKETING

Marketing That Works As Hard As You Do

With 15+ years experience transforming ambitious ideas into actionable marketing strategies, I help purpose-driven companies move from concept to impact. By sharpening messaging, streamlining decision-making, and aligning teams and campaigns for maximum effectiveness, I help brands connect with the right audiences to drive measurable growth.

Learn more

How I Help Companies Grow

  • Fractional Leadership

    Flexible CMO support to guide your program

  • Strategic Projects

    High-impact initiatives that clarify direction and drive momentum

  • Brand Development

    Content and collateral that strengthen your brand story

Tailored Marketing Solutions for Every Stage

Whether you’re defining your approach, scaling your programs, or refining your messaging, I provide the strategic guidance and practical tools you need to grow with confidence.


You're in the right place if:

You want to clarify your story and positioning so investors, partners, and customers immediately understand your value.

You’re looking for flexible guidance to accelerate results without committing to a full-time hire.

You have bold goals and a lot of moving pieces, and want to prioritize initiatives and move quickly with confidence.

You need hands-on partnership that turns big ideas into actionable marketing plans and polished assets.

  • Sam’s collaborative spirit and knack for forging genuine connections across stakeholder groups is unparalleled. She effortlessly facilitates communication, turning swirling ideas into actionable plans that everyone can get behind.

    Christy Nagle, CMO CleanChoice Energy

  • Sam is a Marketing unicorn. She has the exceptional ability to deliver goals-focused strategic guidance, paired with a clear executional action plan. Sam is an attentive listener and offers solutions to complex business problems, allowing you to halt the organizational swirl and focus on high value outcomes.

    Melissa Sidebottom, Sr. Director Digital Marketing, CleanChoice Energy

Turn complex challenges into tangible results

Let's talk marketing