Services

Strategy Development

Create, Implement, and Promote Your Brand’s Sustainability Strategy

You're already doing the good work. Now you need an equally effective marketing plan that will translate to measurable success. We’ll align your business growth goals to the strongest possible messaging about your brand as a force for good, to ultimately ensure both meaningful impact and a thriving bottom line.

Best for: purpose-driven brands who want to better communicate their mission with the world, or for companies who want to amplify their sense of purpose to better fuel their results.

Some ways we might work together:

• Enhancing customer acquisition and retention programs

• Overseeing integration of marketing channels, campaigns, and tactics

• Refining brand values, positioning, messaging, targeting, and overall communications strategy

• Developing go-to-market plans for new products and territories

• Managing marketing talent including full-time staff, freelancers, and agency partners

Fractional Leadership

Part-time CMO or Head of Brand

Sam excels at balancing competing priorities with grace and grit, engaging a range of stakeholder perspectives, and driving toward real results by relentlessly orienting around your brand purpose and key business metrics.

Best for: Early stage businesses ready to refine your go-to-market strategy, established businesses in need of a fresh perspective, or a well-oiled machine looking for an interim leader.

This executive-level support could include:

• Enhancing customer acquisition and retention programs

• Overseeing integration of marketing channels, campaigns, and tactics

• Refining brand values, positioning, messaging, targeting, and overall communications strategy

• Developing go-to-market plans for new products and territories

• Managing marketing talent including full-time staff, freelancers, and agency partners

Thought Partnership

Jumpstart Your Project With a One-off Collaborative Conversion

Sometimes you just need a gut check, a fresh perspective, or an infusion of creative energy from a trustworthy partner to finally cross that unwieldy, amorphous project off your list.

Best for: Marketers seeking sustainability expertise, or purpose-driven organizations seeking a marketing perspective.

Topics to tackle:

• Digesting your swirling ideas and distilling them into a clear action plan

• Evaluating tradeoffs between the nearly infinite marketing activities you could undertake, and clarity around what to focus on next

• Jointly composing pitch decks, message frameworks, strategy memos, and other collateral used to motivate and persuade

• Discussing greenwashing concerns and determining how best to avoid them

• And any other “But how do we…” topics you’d like to unpack with a partner

Signature Workshops Include:

Telling your Sustainability Story

Best suited for: Marketers, brand strategists, and content creators at all levels

Brands today are called beyond a “do no harm” approach. Consumers are demanding greater transparency, accountability, and intentionality from the products and services they engage with. But when and where does it make sense to promote the good work you’re doing? And if it’s not already obvious what your positive angle is, how can you determine what is should be?

The good news is that when you’re looking to deepen your brand’s purpose and the ways you promote it, you don’t have to do everything to do something.

Participants will leave with:

• A completed  assessment of the positive business practices your organization already has underway and where there’s room to scale

• Clarity around the specific sustainability story consumers need to hear from you and which your business can authentically promise

• An outlined plan to convert that net positive behavior to into compelling content across the buyer’s journey

Do Well by Doing Good: Build your Sustainable Branding Business Case

Best suited for: Senior and Executive-level Marketers

Savvy marketers know that as part of your overall strategy to increase brand love, loyalty, and profitability, your business has a meaningful role to play in generating a positive impact for both people and planet. Yet a purpose-driven marketing strategy must be backed up by an authentically impactful business strategy – and colleagues from Finance, Operations, and Compliance departments aren’t always ready to jump on board.

Not only that: with so many competing marketing mandates, social impact can feel more like a nice-to-have than what it really is: the fundamental framework that will amplify all your marketing efforts.

During this training you’ll create a compelling business case ready to deliver to the key stakeholders you need in your corner when implementing this brand strategy, so that your marketing team can do what you do best: promote the heck out of it.

Participants will leave with:

• Defined value of a sustainability strategy to your brand, including its potential for revenue optimization, competitive differentiation, cost reduction or risk mitigation

• A plan to overcome potential objections from key decision-makers, financiers, and colleagues to build a coalition of supporters across your executive team

• A clear roadmap and set of key metrics to align your sustainable business practices around

Signature Talks

Is Greenhushing is the New Greenwashing? How to Boldly Promote Your Brand’s Authentic Purpose to Increase Your Impact

Best suited for: Marketers, Brand Strategists, Salespeople and Content Creators

In a world inundated with eco-friendly claims and sustainability buzzwords, discerning consumers are more skeptical than ever. Simultaneously, those same consumers demand that brands demonstrate commitment to social and environmental causes beyond their bottom line. Navigating this delicate balance can be challenging for well-meaning marketers.

This talk delves into the nuances between authenticity and opportunism in purpose-driven marketing, providing participants with the tools to confidently showcase your brand's social impact, build trust with your audience, and more effectively engage conscious consumers in a genuine way.

Secrets of a Successful Sustainability Strategy: The 5 Key Mindset Shifts to Transform Your Impact

Best Suited for: Marketing or Sustainability Professionals

This session serves as a catalyst for immediate engagement with a corporate sustainability strategy, offering inspiration to those overwhelmed or seeking a renewed sense of purpose. 

Delve into the five modes of traditional business thinking hindering impactful change, explore specific strategies to overcome these challenges, and draw inspiration from success stories of other companies leading the way. Whether seeking a refresher about why their work matters or the inspiration to begin their sustainability journey, this talk empowers participants to guide their organizations toward meaningful social and environmental impact without losing sight of their end goal.